Problem/Objective:
Disc Graphics sought to improve its "on the bid" status for packaging and package design for the entertainment, pharmaceutical, and packaged goods industry, as well as other users of specialty printing.

Solution:
The agency promoted Disc Graphics' unique separation as a partner that offers its clients custom solutions, the most advanced press capabilities, and expertise in targeted trades. The agency created a flexible presentation piece that introduced the firm’s capability, containing a pocket folder, brochure, and a series of inserts specially geared toward each industry.