Problem/Objective:
Introduce and get a favorable
response of community with the 3 phase redevelopment
effort of Islip MacArthur Airport. The overall goal
is to show how Islip MacArthur airport can serve as
a better alternative to Kennedy, LaGuardia, and Newark.
Solution:
The agency's 13 year tenure with the town worked through
all three phases of marketing the redevelopment through
quality of life messages towards residents and prospective
users; economic development and opportunity to the business
community; and worked with carriers and the airport's
business community. MacArthur airport reached national
recognition as one of the country's leading regional
airports.