Problem/Objective:
Reverse a trend of static sales, increase the brand's recognition, as well as the ability to compete with mega-stores moving into its multi-ethnic communities.

Solution:
The agency overhauled Shopper's World's brand through "Always New, Always for Less," a multi-media campaign reflecting the range and depth of inventory and better pricing. The effort extended to print, television, and point of sale to the various ethnicities, resulting in multi-million dollar growth in the first 6 months.