Problem/Objective:
Problem/Objective: Educate the
public about Big Tobacco's marketing of tobacco use
to youth and adults through their clandestine campaigns
of sponsorship, point-of-sale, advertising, and promotions.
Solution:
Develop a marketing and advertising program through
the website, periodical, radio, and direct mail dedicated
to educating community members exposing Big Tobacco's
tactics with the Coalition's "No Thanks, Big Tobacco,"
campaign.